FED: "Confronting" campaign on bowel cancer launched

AAP General News (Australia)
12-17-2009
FED: "Confronting" campaign on bowel cancer launched

A confronting campaign's being launched today .. saying it'd be front-page news if
a dozen Australians were killed in a terrorist attack .. but there's little reaction to
this many lives lost to bowel cancer every day.

TV ads depicting a terrorist attack on Australian soil will soon be screening across the country.

The Gut Foundation says it's justified by the lack of understanding of a cancer ..

which is usually curable if it's detected early.

Bowel cancer is Australia's most common cause of cancer death in non smokers .. with
13 thousand 500 cases diagnosed in 2006 .. and more than three thousand 800 deaths.

AAP RTV dr/srp/af

KEYWORD: BOWEL (SYDNEY)

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